Includes access to all on-demand sessions, VIP attendee perks from RESACON sponsors, an invite to Kick-off Happy Hours hosted by select partners, access to join all live sessions, an invite to our RESACON attendee private Facebook Group.

NOTE: If you purchase this option do not purchase the individual sessions.

On-Demand sessions will be made available the week of RESACON. All keynotes are being recorded and attendees will have six months of access keynotes and on-demand sessions.

ALL TIMES ARE NOTED TO PACIFIC TIME.

ONLY OPEN TO VIP ATTENDEES

Do you ever wonder how businesses (maybe, your competition?!) get on TV, radio, print… even national shows?

In this presentation, DIY PR Strategist, Christina Daves, will show you the three BIG mistakes you’re making right now that keep you from getting noticed by the media!

Find out how to FIX these and start making money—with FREE PUBLICITY today!

VIP ATTENDEES ONLY
IN THIS SESSION, YOU’LL LEARN:
Capitalize on emerging market trends in Home-Staging, executive luxury rentals, and the new “Vacation Home”.
Purchasing “Wide Vs. Deep” – why mixing one-of-a kind furniture with wholesale inventory will increase furniture sales and where to buy.
Selling or renting furniture & art to home sellers, home purchasers, purchasers, real estate “Concierge Services” and to Jr Home-Staging companies through Mentorship Program.
What is “Modern-Tropical”? And why this aesthetic will put you ahead of the curve, create passive income and sell your installations.

VIP ATTENDEES ONLY
Do you love staging beautiful homes but miss the mark when it comes to
selling your services? Does the idea of designing a space fire you up but
the thought of pitching your services fizzles you out? Would you rather get
a root canal than make a sales call?

You’re not alone. Many professional stagers struggle with the sales side of the business. The bottom line is if you’re in business, you’re in sales. The good news is that you can totally turn the ship and learn how to elevate your sales prowess. Whether you are a seasoned pro or just getting started you’ll learn valuable sales principles and techniques to close more deals, make more money and get more business. You will discover how to level up your sales ability, so you can spend more time doing what you love.

VIP ATTENDEES ONLY
Vera’s signature story ignites belief that for every piece of pain there’s a powerful piece of purpose! This session reveals critical lessons for resilience, change, and finding significance in the midst of adversity. Sometimes humorous, always engaging, audiences can expect to walk away from this presentation:

ENCOURAGED to cultivate a “winner’s mentality” or positive mindset to overcome life’s inevitable fouls.

EQUIPPED with poignant, relatable strategies for resilience and adaptation to the changing nuances of the real estate staging industry.

EMPOWERED to take regular wellness self-assessments to provide optimal personal and professional performance.

?ENTHUSED with a greater sense of significance, empathic leadership, and service; to make a boldly positive difference in the lives of our customers and communities.

Join us for a live discussion with a panel of experts in the home staging industry as we talk about the importance of education in our industry. FREE Session. Members and non-members are welcome.

October 1

9:00 AM to 10:30 AM Pacific or 12:00 PM to 1:30 PM EST

Do want to do more than one small part of the real estate transaction? Are you ready to be involved with the sales process from end to end – not just the staging? In this session, you will learn about the pros and cons of becoming a real estate agent.

Learn effective marketing strategies and tactics that can easily be implemented to help grow your business exponentially! You will be provided examples of actual marketing materials that you can use for your own campaigns that will yield phenomenal results. After attending this session, you will be able to take away four key learning objectives that will set you on a course towards effectively marketing your business.

How to have less overwhelm and more intention as you use social media as a marketing tool. The blueprint to gaining clients, not just followers, through social media.

Ann Jensen Warren will teach home stagers how to think like a photo stylist! Photo stylists work with Creative Marketing Teams to produce photos used in commercial photography. In this class, you will expand your effectiveness as a home stager in your contribution to the Creative Marketing Team.

Have you ever said, “I wasn’t sure WHAT to say!” or …”Oh, man, WHY did I say
THAT?”…or “I SHOULD have said…” when an opportunity to discuss your business came up? Do you think of just the precise thing you SHOULD have said two hours, two days…too late? How would you like learning a system that would prepare you to speak up confidently regardless of when an opportunity presents itself? Join Bobbie McGrath as she shares her tried and true communication techniques built upon 17 years of practical experience. Part lecture, part workshop, this session will have you ready to take a more confident lead within your business!

Learn how to build an effective home staging business marketing plan that is uniquely yours, reflective of your home staging business brand value and personality, and that you can rely on consistently, even when you are busy staging 7 days a week!

Data is a commodity. And it is the insight mined from this valuable resource that
is the currency that gives you and your company the means to drive organic growth.”

-Matt Shepherd in CEO Today 2018

For staging businesses, like most other businesses, data is an invaluable resource. It gives insight for both marketing and business growth. Many stagers are creatives for whom numbers are anathema.

A conversational format to discuss the various ways staging professionals can grow their business through Diversity initiatives. Our focus will be on best practices to build a diverse client base, marketing to diversity groups, and advice to help our fellow diversity staging professionals grow their businesses.

Diversifying your home staging services can help you appeal to a wider audience of clients and can increase your revenue in any market. In this session, we will explore five specific services to consider offering.

Whether you are just considering starting a home staging business, a seasoned stager enjoying the prime years of your business, or considering winding down your staging business this course covers all of the systems, procedures, and processes that you need to have in place to build, sustain and prepare to sell a million-dollar home staging business. This course is the prelude to the course “Selling Your Staging Business for Maximum Profit”.

It’s your natural state to be in joy, however it’s often covered up by layers of limiting beliefs and programming.

In my workshop, I will give you the big picture so you can see all 6 of the secrets to happiness, which need to be addressed to achieve long lasting fulfillment.

We will focus on Rewiring Limiting Beliefs. We will discuss these limitations that are blocking you from reaching your fullest potential and what you can do to overcome them. If you are ready to unleash the happiness that is within you, then this is the perfect place to start!

Whether you are marketing to Real Estate Agents online or selling to them in
person, understanding how to convey the value that you bring is a game changer.

In fact, it has become more and more important to fine tune your marketing
message so that your Ideal Real Estate Agent Clients (IREAC) can clearly see
what is in it for them when they work with YOU!

I have built my staging business since 2005 by getting over 95% of my business from Real Estate Agents. They have consistently referred me for all kinds of staging and design jobs through the years. As a former Real Estate Agent (for 27 years) I understand what makes them “tick” and that helps inform the way that I communicate with them, both online and off.

In this session we will talk about the “real benefits” you have to offer agents and how to convey them so they choose you.

Hint: It is not what many stagers think it is…..

So you heard you can make $100,000 staging – what does that really mean? Rob Mann is a senior business leader with over 25 years of experience in: strategic and business planning; P&L accountability; key account planning; business development; talent development; training; operations; productivity improvement; and, leadership development and is excited to present at RESACON 2021.

Imagine what your business would feel like if just one new real estate agent made YOU their go-to-stager for all of their listings. We can dream, right?

Well, what if you could actually position yourself to be that go-to-stager with a simple (but not easy) technique that virtually nobody is using?

During this 90-minute training, I will teach home stagers at all levels how they can build relationships with real estate agents using the latest cold-email techniques. This subject matter can help stagers connect, start conversations, and grow their businesses through real estate agent partnerships like never before.

As a branding professional who works with real estate agents, I will provide an inside track on what it takes to build relationships with these powerful home staging partners using a little-known method that gets results–without ads (sorry, Zuck).

Time is one thing that you can never get back once it’s gone, and it’s a commodity that there always seems to be way too little of. You don’t need to find more hours in a day, you simply need to implement effective systems and processes to use your time more wisely.

It can be challenging to be the sales manager, the administrative assistant, the accountant, and of course, the home stager. It’s time to take control of your business and become the CEO.

Work smarter, not harder, and take back your time! Growth can be stunted and challenging without efficiencies in place, but a well-managed business IS possible if you have the right tools. Learn what these tools are, and how to put them to work for you, and take control of the day-to-day of your business.

This class is ideal for Newbie to Advanced stagers – anyone interested in managing their time better, and having their business work for them, not the other way around.

If you are considering selling your home staging business, whether you are a new stager doing some advance planning or a seasoned stager looking to retire or change direction, this course is for you.

This program is your roadmap to a successful sale and an insiders’ guide to getting more than you ever thought possible when selling your business. The most successful business sales are those businesses that have a strong track record of planning, processes and procedures, record keeping and most importantly accurate financial and accounting records.

Marketing is an evolving process that requires consistency, as you test and tweak,
what strategies will resonate with your ideal clients. It’s important to create a vision, plan and implement marketing tactics into your weekly schedule.

Join us to formulate a marketing plan that will be packed with less random to-dos
and more meaningful tasks that will land you more jobs and move you closer to your goals.

As a tv host, Wanda has built a network of production experts. She will share my knowledge on using your social media, brand, and your business as a platform for TV. The importance of having a YouTube Channel and how to network to get your idea in front of producers and networks like HGTV.

Hosted by Villa Nova Insurance Partners
As a business owner, you will be challenged to balance the need for proper documentation (to keep your business secure) with the desire to do business nimbly.

To ensure that your business will have the best chance to survive a potential claim or lawsuit you must first make certain you are taking the appropriate steps when taking on a new job or hiring people to help you complete a design or staging.

Let the experts at Villanova Insurance Partners, along with its team of attorneys, walk you through the basics including service contracts, subcontractor agreements, and the insurance policies that intertwine with these documents. The class will be sure to not only include many risk management tools you can apply to your practice but keys to success when planning your business safely.