Upcoming RESA® Webinars: Register to Attend!

Are you a home stager, or looking to become a home stager? Don't have a chapter near you? Looking for additional knowledge about challenges stagers commonly face in our industry today? Wondering about best practices and looking for support beyond the core training?

We've got you covered! Check out our monthly live educational webinars.

• Ask The Experts (formerly called Newbie or Convo & Q&A) are live the first Thursday of every month at 1pm Pacific and open to ALL to attend live and submit questions. As of February 2023, these replays are a RESA® Member benefit.   >>CLICK HERE TO SUBMIT QUESTIONS!<<    

• Professional Development Webinars are live the second to last Thursday of each month. These webinars are topic based and presented by industry experts.
  
  
• As of January 2025, Professional Development Webinars are free for RESA® members to attend live and $59 for non members. Registration includes access to the replay. RESA® MEMBERS MUST BE LOGGED IN TO REGISTER FOR FREE
  

RESA® Members can access webinar replays here. Not a member yet? Join here.

 JANUARY 23rd, 2025 @ 1 PM PST 

 Messy Branding, Messy Business: How to Fix Your Staging AesthetiC 
 Presented by Laurie GrahaM 

Your brand speaks before you do—and if it’s inconsistent or messy, it can hurt your credibility and repel the clients you want to attract. In this webinar, we’ll uncover the common branding mistakes home stagers make and teach you how to create a cohesive, polished aesthetic that builds trust, elevates your professionalism, and attracts your ideal clients. If you’re ready to fix your staging aesthetic and transform your brand into a powerhouse, this session is for you!

Laurie Graham, a seasoned coach and branding expert with over 20 years of experience, brings her deep knowledge of design, marketing, and business development to this session. As a dynamic speaker who has empowered countless entrepreneurs to create brands they love, Laurie’s enthusiasm and actionable strategies will inspire and equip you to take your staging business to new heights.

In this session, Laurie will share insights on:

• The Importance of Consistency: How cohesive branding builds trust and credibility with clients and agents.
• Visual Mistakes to Avoid: The top branding blunders stagers make and how to fix them.
• Crafting a Cohesive Aesthetic: How to align your visuals—colors, fonts, and imagery—for maximum impact.
• Building a Recognizable Brand: Steps to create a brand that stands out in the competitive staging market.
• Actionable Branding Tips: Easy-to-implement strategies to elevate your online presence and attract dream clients.

REGISTER HERE!

**RESA® MEMBERS MUST BE LOGGED INTO REGISTER FOR FREE
As of January 2025, Professional Development Webinars are free for RESA® members to attend live and $59 for non members. Registration includes access to the replay. Not a member yet? Join Here!

 FEBRUARY 12th, 2025 @ 1 PM PST 

 Unlocking Profitability: Accounting Basics for Home Stagers 
 Presented by Diane Gilson 

Are you struggling to make your staging business as profitable as it could be?

Many home stagers face financial roadblocks simply because they lack an understanding of key accounting principles. This engaging training session is designed specifically for professionals in the home staging industry who want to take control of their finances, understand job costing, and confidently apply markups to improve their bottom line.
 
In this workshop, we’ll cover the foundational concepts of accounting to help you understand the "big picture" of your business finances and set the stage for future financial success.

Diane will cover: 

• Profit & Loss Chart of Accounts: Learn how to track income, costs of delivering jobs, company expenses, and "other income and costs" to identify your true net income.
• Balance Sheet Basics: Understand the three O’s: what you own (assets), what you owe (liabilities), and what’s left over (owner’s equity).
• How Accounts Work: Discover how accounts act as "buckets" to organize your transactions and how they connect to your Balance Sheet and Profit & Loss statement.
• Cash vs. Accrual Accounting: Explore the pros and cons of each accounting method and identify which is best for your business.
• Markup and Margin: Hands-on exercises to help you master the difference between markup and margin and their impact on your gross profit.

 FEBRUARY 6th, 2025 @ 1 PM PST 
 SPECIAL GUEST KEVIN HTAIN, FOUNDER OF IDENTITY HOME STAGING + DESIGN 

Join Shell Brodnax and Kevin Htain delve into the intricacies of home staging, real estate, sharing invaluable insights, strategies, and experiences. From seasoned real estate professionals to new home stagers, this webinar is open to all to attend live and submit questions.

Whether you're looking to refine your skills, stay updated on industry trends, just getting started, or simply seek inspiration, this webinar promises to be an enriching experience for all home staging enthusiasts.

Register now and be part of a dynamic conversation that could elevate your home staging career to new heights!

REGISTER HERE!

SUBMIT YOUR QUESTIONS HERE

This live webinar is open for stagers of all levels & designations to attend live and submit questions - Replays will be made available to RESA® members.

 FEBRUARY 20th, 2025 @ 1 PM PST 

 Elevate Your Home Staging Business: Mastering Lookbooks,
 Marketing Budgets, and PR Partnerships 
 Presented by Red Barrinuevo 

Join Red Barrinuevo, Principal Designer at Redesign4More, award-winning property stylist, and current Treasurer for the RESA® National Board of Directors, for a session that will help stagers and interior stylists elevate their businesses. With accolades like Top Home Stager for Canada and recognition as one of the 100 Most Influential People in Real Estate Staging, Red’s expertise spans luxury homes across Toronto and beyond.

Attendees will learn:

• Develop a Professional Lookbook: Learn the essential elements of a compelling lookbook, including photography, layout design, and presentation tips for both digital and print formats.
• Craft and Optimize a Marketing Budget: Understand how to set a realistic marketing budget, allocate funds across channels, and track ROI to ensure your investments are driving results.
• Navigate PR Firm Partnerships: Gain insights into selecting the right PR firm, setting goals, and building a media kit to enhance your brand and reach.
• Integrate Lookbooks into Marketing and PR: Discover strategies for using lookbooks to attract media attention, showcase your expertise, and create cohesive PR campaigns.
• Measure Marketing and PR Success: Identify key performance indicators (KPIs) for PR efforts, understand billing models, and learn how to leverage media coverage to boost your business.
  
  

REGISTER HERE!

**RESA® MEMBERS MUST BE LOGGED INTO REGISTER FOR FREE
As of January 2025, Professional Development Webinars are free for RESA® members to attend live and $59 for non-members. Registration includes access to the replay. Not a member yet?  Join Here!

 MARCH 6th, 2025 @ 1 PM PST 
 SPECIAL GUEST KISHAH LANGHAM, RESA® Texas State President
 & FOUNDER OF TEXAS STAGERS 

Join Shell Brodnax and Kishah Langham delve into the intricacies of home staging, real estate, sharing invaluable insights, strategies, and experiences. From seasoned real estate professionals to new home stagers, this webinar is open to all to attend live and submit questions.

Whether you're looking to refine your skills, stay updated on industry trends, just getting started, or simply seek inspiration, this webinar promises to be an enriching experience for all home staging enthusiasts.

Register now and be part of a dynamic conversation that could elevate your home staging career to new heights!

REGISTER HERE!   
 
SUBMIT YOUR QUESTIONS HERE

This live webinar is open for stagers of all levels & designations to attend live and submit questions - Replays will be made available to RESA® members.

 MARCH 20th, 2025 @ 1 PM PST 

 YOUR PATH TO BECOMING A HANDS-OFF CEO 
 Presented by JOKé Durojaiye, RESA® National Board of Directors 

Join our RESA® Professional Development Webinar, led by industry expert Joké Durojaiye,
designed to guide home stagers in evolving from hands-on operators to strategic CEOs.

Drawing from her extensive experience as a Licensed Real Estate Broker and Lead Agent at Redfin, where she taught home-buying classes and consulted with homeowners, Joké offers invaluable insights into the art and psychology of real estate marketing.

Raised in Lagos, Nigeria, her diverse background in Business Administration, Human Resources, Graphic/Web Design, entrepreneurship, and real estate has culminated in a thriving home staging business.

In this session, she will share practical strategies to help you:

- Regain control of your time: Create a CEO calendar that supports personal growth and prevents burnout.
- Build and empower a team: Identify your strengths, delegate tasks effectively, and foster a motivated, high-performing workforce.
- Streamline operations for scalability: Utilize technology and documented processes to enhance efficiency and deliver a seamless customer experience.
- Innovate and grow: Step back from daily operations to focus on long-term goals, brand reputation, and new opportunities.
- Prepare for the future: Develop a structure that supports expansion, improves profitability, and creates options for succession or sale.

This comprehensive webinar is perfect for stagers ready to lead their businesses with confidence, ensuring growth, innovation, and a lasting legacy in the home staging industry.

REGISTER HERE!

As of January 2025, Professional Development Webinars are free for RESA® members to attend live and $59 for non members. Registration includes access to the replay. Not a member yet? Join Here!

 APRIL 3RD, 2025 @ 1 PM PST 
 SPECIAL GUEST Marianne Cherico, THE HOME STAGER'S COACH 

Join Shell Brodnax and Marianne Cherico delve into the intricacies of home staging, real estate, sharing invaluable insights, strategies, and experiences. From seasoned real estate professionals to new home stagers, this webinar is open to all to attend live and submit questions.

Whether you're looking to refine your skills, stay updated on industry trends, just getting started, or simply seek inspiration, this webinar promises to be an enriching experience for all home staging enthusiasts.

Register now and be part of a dynamic conversation that could elevate your home staging career to new heights!

REGISTER HERE!
  
SUBMIT YOUR QUESTIONS HERE

This live webinar is open for stagers of all levels & designations to attend live and submit questions - Replays will be made available to RESA® members.

 MAY 1ST, 2025 @ 1 PM PST 
 SPECIAL GUEST Christine Rae 
 CSP INTERNATIONAL™ STAGING BUSINESS TRAINING ACADEMY 

Are you curious about home staging or looking to refine your skills?
Join Shell Brodnax, CEO of RESA®, and Christine Rae, founder of CSP International™ Staging Business Training Academy and a RESA® Accredited Education Provider, for a dynamic Q&A session open to stagers of all experience levels and anyone eager to learn more about the industry.

• Gain insider knowledge about home staging and real estate.
• Get practical advice and expert tips directly from one of the industry's leading educators.
• Find inspiration and strategies to grow your staging career or explore the field for the first time.

This live webinar is open for stagers of all levels & designations to attend live and submit questions - Replays will be made available to RESA® members.

 PAST RESA® WEBINARS - ALL ACTIVE MEMBERS HAVE ON-DEMAND ACCESS TO ALL OF OUR PAST WEBINARS 

• Ultimate 2025 success plan for stagers December RESA Professional Development Webinar with Marianne Cherico
• Neuro-Staging™: The Science of Staging – Bobbie McGrath
• 3 Simple Strategies to Master Social Media Marketing & Get More Leads for Home Stagers – Heather Cook
• The Secrets to Identifying Color Undertones: Once You See It, You Can't Unsee It! – Debbie Boggs
• Network to Net Worth: Strategic Connections for Stagers – Christine Rae
• Profit Planning 101 - Mastering the Bottom Line – Shauna Lynn Simon
• The Blueprint to Gaining Clients, Not Just Followers, Through Social Media – Andress Eichstadt
• Building an SOP for Your Staging Business: Train Your Staging Team with Confidence – Cindy Lin
• From Canvas to Market: Exploring Art Trends and Effective Art Handling for Stagers in 2024 – Shane Lorenz
• Environmental Impacts and the Furniture Industry - Taylor Atkinson & Xenia Dolovova
• DIY: Creating Your Own Staging Art Inventory – Ellen Mann