Upcoming RESA® Webinars: Register to Attend!

Are you a home stager, or looking to become a home stager? Don't have a chapter near you? Looking for additional knowledge about challenges stagers commonly face in our industry today? Wondering about best practices and looking for support beyond the core training?

We've got you covered! Check out our monthly live educational webinars.

• Ask The Experts (formerly called Newbie or Convo & Q&A) are live the first Thursday of every month at 1pm Pacific and open to ALL to attend live and submit questions. As of February 2023, these replays are a RESA® Member benefit.   >>CLICK HERE TO SUBMIT QUESTIONS!<<    

• Professional Development Webinars are live the second to last Thursday of each month. These webinars are topic based and presented by industry experts.
  
  
• As of January 2025, Professional Development Webinars are free for RESA® members to attend live and $59 for non members. Registration includes access to the replay. RESA® MEMBERS MUST BE LOGGED IN TO REGISTER FOR FREE
  

RESA® Members can access webinar replays here. Not a member yet? Join here.

  AUGUST 21, 2025 @ 1 PM PST 

 Design Process Deep Dive: What Happens After the Consultation? 
 Presented by Angie Morse 

Join our RESA® Professional Development Webinar, led by award-winning designer and educator Angie Morse, for an in-depth look at what truly happens after the staging consultation.

In this detailed and practical session, Angie walks you through the complete design process — from client discovery to the final delivery. Whether you’re new to design or looking to improve your systems, you’ll learn how to guide clients seamlessly through every phase with clarity and professionalism.

Drawing from her extensive career in staging and interior design, and her leadership as Executive Director of the Heritage School of Interior Design, Angie offers a proven framework to strengthen your services and streamline your workflow.

In this session, you’ll explore the 5 essential elements of the design process:

• Discovery: Learn how to assess the space, define project scope, and establish clear goals with clients.
• Design: Build strong design concepts and identify the key components to bring your vision to life.
• Development: Get approval, source products, and manage communication like a pro.
• Documentation: Understand construction drawings, procurement forms, and scheduling tools that save time and reduce mistakes.
• Delivery: From contract administration to installation, discover how to confidently complete the project.

This session is perfect for:

• Stagers who are new to offering design services
• Experienced stagers ready to refine their process and deliver even more value to clients

About the Speaker:
Angie Morse is the Executive Director of Heritage School of Interior Design and a celebrated design professional with multiple national awards in staging, color usage, and seasonal décor. As a past RESA® Chapter board member, she’s deeply committed to mentoring the next generation of designers and stagers. Angie’s work has been featured in major publications including The Wall Street Journal, and her industry leadership continues to shape the staging community.

REGISTER HERE!

**RESA® MEMBERS MUST BE LOGGED IN TO REGISTER FOR FREE
As of Jan 2025, Professional Development Webinars are free for RESA® members to attend live and $59 for non-members. All registrations include access to the replay. Not a member yet?  Join Here!

Running a successful staging business doesn’t have to mean long hours, constant chaos, or feeling stuck in daily tasks. With the right systems in place, you can reclaim your time and scale with confidence.

In this session, Joké Durojaiye shares how to streamline and automate your business—so you can build a profitable, process-driven company without being involved in everything. You’ll learn how to implement smart systems, delegate effectively, and focus on what truly moves your business forward.

In this session, attendees will learn:

• How to create streamlined systems that eliminate inefficiencies in your business.
• How to use automation tools for communication, scheduling, and logistics.
• How to delegate tasks and build a process-driven team that runs smoothly.
• Which processes in your staging business should be automated to save time.
• How to free up your time to focus on growth, not busywork.

About the Speaker:

Joké Durojaiye is the CEO of Genesis Home Staging LLC, which she scaled to six figures in its first year with 100%+ annual growth. As a business mentor, consultant, podcast host, and RESA® National Board Director, she empowers stagers to streamline their operations and run smarter businesses.

With a background in Business Administration, HR, design, and real estate, Joké blends structure and strategy to help stagers eliminate chaos and scale with clarity. At RESACON, she’ll show you how to build systems that do the work for you—so you can focus on growing your business, not just running it.

Active members$59.00
Any Non-Member$79.00

*If you purchased the All Access ticket or attended in-person all the way from Canada, NZ or AUS you get access to these sessions with your ticket. We will be pre-registering you for all sessions, you do not need to register separately.

REGISTER FOR JOKE'S ENCORE HERE

Tired of relying on social media for every new client? Email marketing is one of the most powerful (and underused) tools for home stagers to generate leads and build lasting client relationships—without social media burnout.

In this step-by-step session, Stephanie Breckbill shares how to use email to attract clients, stay top-of-mind, and create automated campaigns that convert—so you can grow your business with ease and consistency.

In this session, attendees will learn:

• How to attract your ideal client and grow your email list.
• How to create an irresistible lead magnet that drives signups.
• How to write effective emails that convert—without being salesy.
• How to build automated email sequences that generate repeat business and referrals.
• What metrics to track so you know what’s working and where to improve.

About the Speaker:

Stephanie Breckbill is a home stager, email strategist, and automation expert who helps staging professionals build scalable, stress-free marketing systems. As the founder of a successful home staging company, she knows what it takes to use email effectively in a service-based business.

At RESACON 2025, Stephanie will teach you how to turn email subscribers into loyal clients through high-converting lead magnets, smart automation, and clear messaging. Her approach will help you ditch the social media grind and start growing with marketing that works for you—around the clock.

Active members$59.00
Any Non-Member$79.00

*If you purchased the All Access ticket or attended in-person all the way from Canada, NZ or AUS you get access to these sessions with your ticket. We will be pre-registering you for all sessions, you do not need to register separately.

REGISTER FOR STEPHANIE'S ENCORE HERE

If you’re not upselling strategically, you’re leaving money on the table. Done right, upselling isn’t pushy—it’s about providing more value while boosting revenue per project.

In this session, Michelle Lynne, owner of ML Interiors Group, will show you how to confidently offer premium add-on services like design consults, rentals, or styling upgrades. You’ll learn how to price and position upsells so clients say yes—and thank you.

In this session, attendees will learn:

• The top high-value add-ons stagers should be offering—and why clients love them.
• How to introduce upsells naturally—without feeling salesy.
• Pricing strategies that make premium services feel like a no-brainer.
• How to communicate value so clients see your upsell as an investment.
• When to present upsells so clients are most likely to say yes.

About the Speaker:

Michelle Lynne is the owner of ML Interiors Group, a multi-7-figure design and staging firm based in Dallas, Texas. As a profitability expert and business coach, she helps home stagers and designers grow their income through smart systems, strategic upsells, and high-value service offerings.

Michelle is also the host of the Designed For the Creative Mind podcast, founder of Studio Works co-working space, and co-founder of Sidemark software. At RESACON 2025, she’ll share actionable upsell strategies to help you increase revenue per project—without adding more to your workload.

Active members$59.00
Any Non-Member$79.00

*If you purchased the All Access ticket or attended in-person all the way from Canada, NZ or AUS you get access to these sessions with your ticket. We will be pre-registering you for all sessions, you do not need to register separately.

REGISTER FOR MICHELLE'S ENCORE HERE

Scaling a staging business from the ground up isn’t just about hitting revenue goals—it’s about knowing when to pivot, invest, and grow with intention.

In this session, Jess Harrington, founder of JessFinessed Staging, shares how she grew her business from $9,000 to $1.2 million—and what she’d do differently if she had to do it all over again. From hiring and inventory to leadership and systems, you’ll hear the wins, the mistakes, and the key moves that made the biggest difference.

In this session, attendees will learn:

• The financial decisions that fueled growth—and the ones that almost held it back.
• When to invest in staff, inventory, or systems—and when to wait.
• How to master the pivot by identifying what’s working and what’s not.
• How to build a team and company culture that supports long-term success.
• What Jess would change if she were scaling her business today.

About the Speaker:

Jess Harrington is the founder of JessFinessed Staging, a Boston-based company that scaled from $9K to $1.2M in five years. With a background in art history, antiques, and e-commerce, Jess blends timeless design with smart business strategies to build a profitable staging brand.

At RESACON 2025, Jess will pull back the curtain on the real numbers, decisions, and lessons from her journey—including how she priced for profit, built a strong team, and created a company culture that supports growth. Her insights have been featured in The Boston Globe and NPR’s Marketplace, where she shares her take on hiring, scaling, and industry trends.

Active members$59.00
Any Non-Member$79.00

*If you purchased the All Access ticket or attended in-person all the way from Canada, NZ or AUS you get access to these sessions with your ticket. We will be pre-registering you for all sessions, you do not need to register separately.

REGISTER FOR JESS' ENCORE HERE

Can you build a thriving staging business based on consultations alone? Absolutely! Learn how from one of the industry’s leading experts.

In this powerful session, Bobbie McGrath will share the framework, pricing strategies, and mindset shifts that helped her build a profitable, consultation-based staging business. You’ll discover how to position consultations as a high-value service, create sustainable income, and structure your business for long-term success—without relying on full-scale staging projects.

In this session, attendees will learn:

• How to reframe the consultation mindset to position yourself as a high-value expert.
• How to restructure your business model to make consultations your core service.
• Pricing and fee strategies that ensure you always get paid—and fairly.
• How to expand your services through a natural, revenue-enhancing flow of offerings.

About the Speaker:

Bobbie McGrath is the internationally recognized Occupied Consultation Specialist® with over 20 years of experience and nearly 10,000 properties consulted or staged. She’s the creator of the groundbreaking Neuro-Staging™ methodology and founder of the OCS® certification, which has helped hundreds of stagers build profitable businesses through consultation-first models.

At RESACON 2025, Bobbie will present “Talk Your Way to Profit: How to Build a Thriving Staging Business with Consultations.” You’ll gain confidence, clarity, and a profitable new approach to growing your business by making consultations your centerpiece. Her accolades include RESA’s Lori Kim Polk Lifetime Achievement Award and Kathy Nielsen Spirit Award, and her impact on the staging industry continues to grow through her mentorship, training, and innovative consultation systems.

Active members$59.00
Any Non-Member$79.00

*If you purchased the All Access ticket or attended in-person all the way from Canada, NZ or AUS you get access to these sessions with your ticket. We will be pre-registering you for all sessions, you do not need to register separately.

REGISTER FOR BOBBIE'S ENCORE HERE

Most stagers assume growth requires more—more trucks, more staff, more overhead. But what if the key to scaling is doing more with less?

In this inspiring session, Mandy Shields shares how she scaled INhance It Home Staging into a 7-figure business operating with just one truck and a small team. With smart systems, strategic hiring, and a laser focus on efficiency, Mandy’s business completes up to three installs per day—without sacrificing quality or burning out her crew.

If you’ve ever felt maxed out but hesitant to take on more overhead, this session will give you a better way forward.

In this session, attendees will learn:

• How to identify and resolve hidden bottlenecks that limit growth—without increasing overhead.
• The exact workflows and systems Mandy uses to complete three installs per day with one truck.
• Smart hiring strategies: when to hire, what roles to prioritize, and how to avoid costly team mistakes.
• Inventory and operations tips to support growth without investing in more vehicles or storage.
• How to evaluate whether streamlining or scaling is the right next step for your staging business.

About the Speaker:

Mandy Shields is the president of INhance It Home Staging, a family-run, 7-figure company based in St. Louis. Alongside her husband Rick and daughter Ava, Mandy has built a business that completes high-volume luxury staging with a small, efficient team—earning Top 10 honors in the RESA® Awards five years running.

With a background in real estate and customer service, Mandy brings a client-first approach to staging. She’s also built a strong social media following of 18,000+, which she uses to promote listings, agents, and her company’s creative work. Mandy believes in strong relationships, both inside and outside her team, and she’s passionate about helping other stagers grow smarter—not just bigger.

Active members$59.00
Any Non-Member$79.00

*If you purchased the All Access ticket or attended in-person all the way from Canada, NZ or AUS you get access to these sessions with your ticket. We will be pre-registering you for all sessions, you do not need to register separately.

REGISTER FOR MANDY'S ENCORE HERE

In today’s fast-moving home staging industry, efficiency and profitability are more important than ever. Whether you’re a solopreneur or managing a team, the right technology can save you time, cut costs, and simplify your workflow.

In this RESACON 2025 session, Adrienne Lord will break down the must-have tech tools and automation strategies home stagers need to run their businesses smarter—not harder. From virtual consultations to client communication, Adrienne will share time-saving solutions that make your staging business more streamlined and more profitable.

In this session, attendees will learn:

• Affordable tech solutions that simplify day-to-day staging operations.
• How to automate repetitive tasks to free up time for staging and sales.
• Top tools for scheduling, client communication, and workflow management.
• How to implement these tech strategies quickly—without the overwhelm.

About the Speaker:

Adrienne Lord is a business strategist and systems expert with a passion for helping home stagers work smarter, not harder. With a background in business operations and efficiency consulting, she helps staging professionals save time, cut costs, and create tech-powered systems that support growth.

At RESACON 2025, Adrienne will present “Smart Staging: The Tech Tools That Will Save You Time & Money,” where she’ll share real-world strategies for automating admin tasks, managing multiple projects, and using tech to streamline every part of your business. Her no-fluff, step-by-step approach makes implementing new tools stress-free—even if you’re not tech-savvy.

Whether you’re looking to reclaim your time or improve your team’s efficiency, this session will give you a clear, actionable roadmap to using technology to grow a smarter, stronger staging business.

Active members$59.00
Any Non-Member$79.00

*If you purchased the All Access ticket or attended in-person all the way from Canada, NZ or AUS you get access to these sessions with your ticket. We will be pre-registering you for all sessions, you do not need to register separately.

REGISTER FOR ADRIENNE'S ENCORE HERE

A staging consultation is more than just a client meeting – it’s your most powerful sales tool. Done right, it builds trust, demonstrates value, and turns interest into booked services. But many stagers aren’t sure how to confidently position, price, or maximize their consultations for conversion.

In this RESACON 2025 session, Shauna Lynn Simon will teach you how to turn your consultation process into a structured, reliable sales tool that leads to “yes” — without ever feeling pushy or salesy. You’ll learn the exact consultation framework she uses to build credibility, introduce high-value services, and naturally guide clients to take action.

In this session, attendees will learn:

• A consultation framework that builds instant credibility and trust
• How to present your services and pricing with total confidence
• Natural upselling techniques that feel supportive, not salesy
• A follow-up system that converts proposals into paying projects
• The #1 mistake that costs you clients—and how to avoid it

About the Speaker:

Shauna Lynn Simon is the CEO of SLS Academy, a home staging educator, strategist, and host of The Real Women Real Business Podcast. With a passion for empowering home stagers, she combines design knowledge with smart business strategy to help entrepreneurs grow profitable, scalable companies.

As a seasoned speaker and trainer across North America, Shauna Lynn brings a wealth of practical, real-world knowledge to the stage.

At RESACON, she’ll share how to shift your consultation mindset, refine your process, and confidently convert leads into loyal clients. Whether you’re new to consultations or looking to improve your close rate, this session will give you the tools you need to turn every meeting into a growth opportunity.

Active members$59.00
Any Non-Member$79.00

*If you purchased the All Access ticket or attended in-person all the way from Canada, NZ or AUS you get access to these sessions with your ticket. We will be pre-registering you for all sessions, you do not need to register separately.

REGISTER FOR SHAUNA LYNN'S ENCORE HERE

Choosing and managing inventory is one of the biggest investments a home stager makes, but it’s also one of the most important factors in business growth, profitability, and brand identity. The right inventory isn’t just about aesthetics—it’s about strategic selection, cost-effective management, and ensuring your collection works for you, not against you.

In this insightful and practical RESACON session, Mitch and Luis from MDC will walk you through how to curate, scale, and manage a high-impact inventory collection that elevates your brand and maximizes your profitability. Whether you’re just starting to invest in pieces or you’re managing a full warehouse, they’ll break down how to make smarter inventory decisions and keep your business running efficiently.

What home stagers and designers can expect from this RESACON session:

• How to choose inventory that aligns with your brand and attracts your ideal clients.
• The best strategies for managing and rotating inventory to maximize ROI.
• How to balance style and practicality when selecting pieces for different types of properties.
• Smart systems for tracking and maintaining inventory to streamline your staging process.
• Avoiding common inventory pitfalls that cost time, money, and storage space.

Whether you’re a new stager building your collection or an experienced pro refining your inventory strategy, this session will give you the playbook for making inventory work for your business.

Mitchell Bage & Luis Santiago – Home Staging Inventory Experts & RESACON Speakers

Mitchell Bage and Luis Santiago are the co-owners of Maison de Campagne (MDC), a premier home staging and interior design firm known for its strategic inventory management and brand-focused staging approach. With years of experience in curating high-impact, profitable staging collections, they help home stagers build an inventory that enhances their brand and maximizes efficiency.

With Mitchell’s background in design and architecture and Luis’s expertise in operations and business management, MDC has developed an approach that ensures every piece in a stager’s collection works harder, lasts longer, and aligns with the company’s brand identity. They have helped stagers avoid costly inventory mistakes, streamline their systems, and scale their businesses profitably without over-investing in unnecessary pieces.

Active members$59.00
Any Non-Member$79.00

*If you purchased the All Access ticket or attended in-person all the way from Canada, NZ or AUS you get access to these sessions with your ticket. We will be pre-registering you for all sessions, you do not need to register separately.

REGISTER FOR MITCH & LUIS' ENCORE HERE

Growing a home staging business is exciting—but if you’re not strategic about scaling, growth can quickly lead to burnout, cash flow issues, and inefficiencies that drain your profits. The key to long-term success? Scaling smart, staying lean, and keeping profitability front and center.

In this RESACON 2025 session, Ellen Mann will share how to scale your home staging business without sacrificing your bottom line. She’ll walk you through how profitability shifts as your business grows—and how to avoid the most common mistakes that stall growth and cut into earnings.

Whether you’re working from your garage or managing a team, this session will give you a clear roadmap to grow strategically and sustainably.

In this session, attendees will learn:

• How profitability changes as your business grows from start-up to steady state
• How to expand your team, inventory, and services without creating financial instability
• The most common scaling mistakes staging businesses make—and how to avoid them
• How to manage cash flow and invest wisely to support long-term growth
• Leadership and mindset shifts needed to scale a profitable staging business

About the Speaker:

Ellen Mann is a seasoned staging business owner known for her no-nonsense approach to growth, financial strategy, and operations. With a successful multi-six-figure staging company under her belt, she’s helped countless stagers avoid costly mistakes while growing their revenue with intention.

At RESACON 2025, Ellen will share the real financial and operational shifts that home stagers must make to scale successfully. If you’re in your first few years of business and ready to grow without losing profit, this session will give you the practical tools and confidence to do it right.

Active members$59.00
Any Non-Member$79.00

*If you purchased the All Access ticket or attended in-person all the way from Canada, NZ or AUS you get access to these sessions with your ticket. We will be pre-registering you for all sessions, you do not need to register separately.

REGISTER FOR ELLEN'S ENCORE HERE

As your staging business grows, building a strong team becomes essential for long-term success. But hiring the right people—and leading them effectively—takes more than just filling roles. It requires smart strategy, leadership skills, and a thriving company culture.

In this RESACON 2025 session, Andress Eichstadt of Staging Studio will teach you how to find, train, and retain a high-performing staging team that helps your business grow. Whether you’re hiring your first employee or leading an established crew, you’ll learn the systems and leadership strategies needed to scale with confidence and reduce overwhelm.

In this session, attendees will learn:

• How to identify the right talent for each role in your staging business
• Hiring strategies to find candidates who align with your vision and values
• How to onboard and train team members for long-term success
• Leadership techniques that inspire performance and loyalty
• When and how to let go of under-performers professionally and ethically

About the Speaker:

Andress Eichstadt is the CEO of Staging Studio, one of the nation’s top staging education providers. With years of experience in building and leading profitable staging teams, she helps stagers transition from solo entrepreneurs to confident, capable team leaders.

Andress is also the co-author of several industry-recognized staging certifications and a trusted voice in the field of home staging business growth. She’s been featured in Forbes, Realtor.com, and The Washington Post for her business insights.

Active members$59.00
Any Non-Member$79.00

*If you purchased the All Access ticket or attended in-person all the way from Canada, NZ or AUS you get access to these sessions with your ticket. We will be pre-registering you for all sessions, you do not need to register separately.

REGISTER FOR ANDRESS' ENCORE HERE

What happens when you apply professional design strategies to home staging? Emmy-winning designer Cathy Hobbs will show you how to strike the perfect balance between trend-aware and buyer-friendly staging.

In this RESACON 2025 session, Cathy draws on her book Home Design Recipes to walk you through room-by-room techniques that help properties shine. You’ll discover how staging differs from interior design, how to spot and use current trends wisely, and how to craft a strategic, stylish staging plan that helps listings stand out—and sell faster.

In this session, attendees will learn:

• The key differences between home staging and interior design
• How to apply design principles while keeping buyer appeal front and center
• Which trends to embrace (and avoid) in 2025 staging
• Common staging mistakes and how to fix them
• Cathy’s room-by-room staging “recipes” that increase property appeal

About the Speaker:

Cathy Hobbs is an Emmy award-winning TV personality, nationally recognized interior designer, and home staging expert. As the founder of Cathy Hobbs Design Recipes, she blends style with strategy to create stunning homes that sell.

With a background in journalism and design, Cathy brings a fresh, relatable voice to the world of staging. Through her book, national speaking engagements, and media appearances, she helps stagers elevate their approach with proven design techniques tailored for today’s market.

Active members$59.00
Any Non-Member$79.00

*If you purchased the All Access ticket or attended in-person all the way from Canada, NZ or AUS you get access to these sessions with your ticket. We will be pre-registering you for all sessions, you do not need to register separately.

REGISTER FOR CATHY'S ENCORE HERE

The most successful home stagers don’t grow alone—they build strategic partnerships. In this session, Krisztina Bell shares the real-world collaboration strategies that help turn networking into consistent business growth.

At RESACON 2025, Krisztina will teach stagers how to build lasting, profitable relationships with real estate agents, vendors, and other professionals who can help grow your business. You’ll walk away with actionable techniques to position yourself as a go-to stager, turn referrals into recurring business, and partner effectively without burning out.

In this session, attendees will learn:

• How to position yourself as the stager agents recommend over and over again
• How to build win-win partnerships beyond one-off referrals
• Best practices for building vendor relationships that save time and money
• What agents and vendors are looking for in a staging partner
• How to turn networking into long-term business growth

About the Speaker:

Krisztina Bell is a nationally recognized home staging expert, marketing strategist, and the founder of No Vacancy Home Staging and Virtually Staging Properties. She’s known for her ability to grow staging businesses through powerful industry partnerships.

Krisztina’s insights have been featured in Forbes, The Wall Street Journal, and Realtor.com. With her proven strategies for collaboration, she’s helped stagers across the country build strong, sustainable businesses by turning connections into profitable partnerships.

If you’re looking to grow your staging company by working smarter with others in the industry, don’t miss this session.

Active members$59.00
Any Non-Member$79.00

*If you purchased the All Access ticket or attended in-person all the way from Canada, NZ or AUS you get access to these sessions with your ticket. We will be pre-registering you for all sessions, you do not need to register separately.

REGISTER FOR KRISZTINA'S ENCORE HERE

 PAST RESA® WEBINARS - ALL ACTIVE MEMBERS HAVE ON-DEMAND ACCESS TO ALL OF OUR PAST WEBINARS 

• Ultimate 2025 success plan for stagers December RESA Professional Development Webinar with Marianne Cherico
• Neuro-Staging™: The Science of Staging – Bobbie McGrath
• 3 Simple Strategies to Master Social Media Marketing & Get More Leads for Home Stagers – Heather Cook
• The Secrets to Identifying Color Undertones: Once You See It, You Can't Unsee It! – Debbie Boggs
• Network to Net Worth: Strategic Connections for Stagers – Christine Rae
• Profit Planning 101 - Mastering the Bottom Line – Shauna Lynn Simon
• The Blueprint to Gaining Clients, Not Just Followers, Through Social Media – Andress Eichstadt
• Building an SOP for Your Staging Business: Train Your Staging Team with Confidence – Cindy Lin
• From Canvas to Market: Exploring Art Trends and Effective Art Handling for Stagers in 2024 – Shane Lorenz
• Environmental Impacts and the Furniture Industry - Taylor Atkinson & Xenia Dolovova
• DIY: Creating Your Own Staging Art Inventory – Ellen Mann