October 2026 · Marketing Deck
The Project Is Finished. The Marketing Isn’t.
You staged the home, shared a few photos, and moved on to the next
installation. But that project could still help a future client understand
your approach and give them a reason to contact you.
This month’s deck helps you turn your next install into your next marketing
move. Learn how to plan what to capture, find the story behind your staging
decisions, and use that story in emails, blogs, social posts, agent
collaborations, and more.
What’s included
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A practical project marketing guide:
Decide which properties deserve more photography coverage, identify
useful story angles, and build a repeatable process for sharing your work.
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A real project example:
See how Green Couch’s Cow Hollow project became a portfolio feature,
a RESA® blog, and a social carousel speaking to potential clients.
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The RESA® Project Marketing Planner:
Access a Google Sheet to document your standards, plan photography,
and organize content ideas with owners and deadlines.
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An install-day content checklist from the vault:
Revisit a resource from a previous Stagers Marketing Deck to help
your team capture useful material while on-site.
Put it to work in your business
Start with one upcoming installation or a recent project you haven’t
fully shared. Use the guide to choose your next steps, then make a copy
of the planner and adapt it to your business. Whether you manage marketing
yourself or have someone helping, give each action an owner and a date.
Available October 8, 2026 at 3:00 PM PT through
November 12, 2026 at 2:59 PM PT.
Included with your RESA membership. Log in and complete a short form
to receive the guide by email, with access to the planner and checklist inside.