LAUNCHING THE RESA® ACCREDITED STAGING BUSINESS PROGRAM™: ELEVATE YOUR HOME STAGING BUSINESS

The Real Estate Staging Association® (RESA®) is proud to introduce the RESA® Accredited Staging Business Program™, a first-of-its-kind initiative for professional home stagers. This program sets the standard for ethical, professional, and legally compliant home staging businesses.

By becoming a RESA® Accredited Staging Business™, you’ll join an elite group of staging companies committed to excellence, helping you stand out in a competitive market and safeguard your business for long-term success.

WHY CHOOSE RESA® ACCREDITATION FOR YOUR HOME STAGING BUSINESS?

1. Showcase Your Professionalism
RESA® Accreditation establishes your business as a trusted leader in the home staging industry, ensuring you meet the highest standards of quality, ethics, and accountability.

2. Protect Your Business from Legal and Financial Risks
Accreditation requires compliance with essential legal and operational practices, including proper insurance, labor law adherence, and clear contracts, giving you peace of mind while you grow.

3. Boost Your Operational Excellence
By meeting rigorous accreditation standards, you ensure your business runs efficiently, ethically, and professionally—setting the foundation for continued success.

4. Gain a Competitive Edge
Distinguish yourself as a RESA® Accredited Staging Business™ to stand out from unaccredited competitors in a growing and competitive home staging market.

5. Exclusive Membership Savings for Your Team
Add your W2 employees as RESA® members under your company for only $99 each—saving $91 off individual membership rates.

Submit your best staging projects in the 2025 home staging industry awards through April 22nd!

For Stagers in the USA

Bring forth your creativity and vision by entering RESA®’s dedicated U.S. categories:

• Luxury Vacant Staging Project United States™
• Vacant Staging Project United States™
• Occupied Staging Project United States™
• Short-Term Rental Staging Project United States™
• NEW FOR 2025 Interior Styling Staging Project United States™
• NEW FOR 2025 Photo Prep Project of the Year, United States™
• NEW FOR 2025 Rising Star Occupied Project of the Year, United States™
• NEW FOR 2025 Rising Star Vacant Project of the Year, United States™
• NEW FOR 2025 Real Estate Agent of the Year United States™

For Canadian Stagers

Elevate the market appeal of homes across Canada by entering into RESA®’s exclusive categories:

• Luxury Vacant Staging Project Canada™
• Vacant Staging Project Canada™
• Occupied Staging Project Canada™
• Short-Term Rental Staging Project Canada™
• NEW FOR 2025 Interior Styling Project Canada™
• NEW FOR 2025 Photo Prep Project of the Year, Canada™
• NEW FOR 2025 Rising Star Occupied Project of the Year, Canada™
• NEW FOR 2025 Rising Star Vacant Project of the Year, Canada™
• NEW FOR 2025 Real Estate Agent of the Year Canada™

For International Stagers

Step into the spotlight with award categories open to stagers outside of the USA & Canada:

• NEW FOR 2025 Luxury Vacant Staging Project of the Year, International™
• NEW FOR 2025 Vacant Staging Project of the Year, International™
• NEW FOR 2025 Occupied Staging Project of the Year, International™
• NEW FOR 2025 Short-Term Rental Staging Project of the Year, International™
• NEW FOR 2025 Interior Styling Project of the Year, International™
• NEW FOR 2025 Photo Prep Staging Project of the Year, International™
• NEW FOR 2025 Rising Star Vacant Staging Project of the Year, International™
• NEW FOR 2025 Rising Star Vacant Staging Project of the Year, International™
• NEW FOR 2025 Real Estate Agent of the Year™ International

 SUBMIT YOUR ENTRIES HERE

New Episode of The Staging Insider Podcast: How Ashley Provost Built a Profitable Home Staging Business

What does it really take to grow a successful, profitable home staging business? Award-winning stager Ashley Provost is pulling back the curtain on her journey—sharing the real struggles, the mindset shifts, and the strategic changes that helped her transform her business.

In this episode of The Staging Insider™ Podcast, Ashley gets real about:

✅ Overcoming imposter syndrome (even after winning a RESA® Award!)

✅ Fixing financial mistakes & pricing for profit

✅ Managing seasonal slowdowns without panic mode

✅ How winning a RESA® Award changed her business overnight

✅ Why you don’t need to have it all figured out on day one

This conversation is packed with insights for stagers at any stage of business—whether you're just getting started or looking to refine your strategy.

🎧 Listen now & subscribe to The Staging Insider™ Podcast .



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Upcoming Events in The Home Staging Industry

Scroll to view events hosted by RESA® (the Real Estate Staging Association), RESA® Partners, and RESA® Chapters taking place in the next 60 days.

If you’re a home stager seeking a supportive community and actionable strategies, RESACON 2025 is the premier event you won’t want to miss.

Secure your spot and be part of the most anticipated home staging event of the year!

Get your ticket today  Submit to speak at RESACON 2025 

Choose the All-Access Pass (Starting at $999) for the ultimate experience:
>>> Access to all educational breakout sessions
>>> Kick-Off Event on July 24th
>>> Breakfast + lunch for two days, one plated dinner
>>> Convention specials from exhibitors
>>> Reserved seats on the chartered bus to tour at Las Vegas Market on July 27th
>>> On-demand pass for virtual sessions after the event
>>> Two professional headshots on July 24th
>>> Two drink tickets for the Kick-Off Night or Awards Dinner
>>> 50% off one bonus session of your choice (July 24th)
>>> Entry into a raffle for a ticket to RESACON 2026
>>> RESACON T-shirt if you register by May 14th, 2025

Payment Plan Available for RESA® Members! 

With our flexible payment plan, members can spread the cost into monthly or bi-weekly installments. Sign up in the month of December for $144 due the day of sign up, then $142.50 a month, with the full amount due by May 15, 2025.

General Admission (Starting at $749 for RESA® Members)
>>> Educational breakout sessions
>>> Entry to the Kick-Off Event
>>> Breakfast + lunch for 2 days, 1 plated dinner
>>> Convention specials from exhibitors
>>>Access to the RBG Tour on July 27th

Don’t wait! Ticket prices will go up after May 14th, 2025. Reserve your spot today, and make sure you’re part of the staging event of the year!

Inquire about the RESACON Payment Plan

 ASK THE EXPERTS 
Sharing insights and guiding stagers of every level on the path to success!

Shell Brodnax and industry experts delve into the intricacies of home staging, real estate, sharing invaluable insights, strategies, and experiences. From seasoned real estate professionals to new home stagers, this webinar is open to all to attend live and submit questions.

Whether you're looking to refine your skills, stay updated on industry trends, just getting started, or simply seek inspiration, this webinar promises to be an enriching experience for all home staging enthusiasts.

Register now and be part of a dynamic conversation that could elevate your home staging career to new heights!

Ask The Experts webinars are open for stagers of all levels & designations to attend live and submit questions - Replays will be made available to RESA® members.

 PROFESSIONAL DEVELOPMENT WEBINARS 
enlightening webinarS designed to take your home staging projects to the next level!

Expand your expertise with RESA® Professional Development Webinars, a must-have resource for ongoing education in the home staging industry.

Presented by top industry experts, these monthly webinars cover a wide range of topics to help you grow your skills and business. Live sessions take place on the second-to-last Thursday of each month, with replays available exclusively to RESA® members.

Stay informed, stay inspired, and stay ahead with this invaluable member benefit!

Beginning January 2025, RESA® Professional Development Webinars are free for RESA® Members and $59 for non members to attend live and access the replay. Registration required. Not a member yet? Join Here!

 MARCH 20th, 2025 @ 1 PM PST 

 YOUR PATH TO BECOMING A HANDS-OFF CEO 
 Presented by JOKé Durojaiye, RESA® National Board of Directors 

Join our RESA® Professional Development Webinar, led by industry expert Joké Durojaiye,
designed to guide home stagers in evolving from hands-on operators to strategic CEOs.

Drawing from her extensive experience as a Licensed Real Estate Broker and Lead Agent at Redfin, where she taught home-buying classes and consulted with homeowners, Joké offers invaluable insights into the art and psychology of real estate marketing.

Raised in Lagos, Nigeria, her diverse background in Business Administration, Human Resources, Graphic/Web Design, entrepreneurship, and real estate has culminated in a thriving home staging business.

In this session, she will share practical strategies to help you:

- Regain control of your time: Create a CEO calendar that supports personal growth and prevents burnout.
- Build and empower a team: Identify your strengths, delegate tasks effectively, and foster a motivated, high-performing workforce.
- Streamline operations for scalability: Utilize technology and documented processes to enhance efficiency and deliver a seamless customer experience.
- Innovate and grow: Step back from daily operations to focus on long-term goals, brand reputation, and new opportunities.
- Prepare for the future: Develop a structure that supports expansion, improves profitability, and creates options for succession or sale.

This comprehensive webinar is perfect for stagers ready to lead their businesses with confidence, ensuring growth, innovation, and a lasting legacy in the home staging industry.

REGISTER HERE!

**RESA® MEMBERS MUST BE LOGGED INTO REGISTER FOR FREE

As of January 2025, Professional Development Webinars are free for RESA® members to attend live and $59 for non members. Registration includes access to the replay. Not a member yet? Join Here!

RESA home staging companies in the news

The 'Normal House' trend may be taking over TikTok, but when it comes to selling real estate, polished and professionally staged homes still reign supreme.

RESA® Member Shirin Sarikhani, CEO and founder of Seattle Staged to Sell and Design, recently staged a home that received 18 offers, proving that buyers are still drawn to thoughtfully presented spaces.

In this Realtor.com feature, Shirin shares why staging remains a game-changer in today’s market and how highlighting a home’s best features leads to faster sales and higher offers.

Read the full article and discover why presentation still matters in real estate here.

Step inside a piece of history—Jason Saft, RESA® award-winning stager and founder of Staged to Sell Home, transformed a legendary Manhattan apartment once owned by royalty, helping it sell for $2 million over asking price. With a masterful blend of modern elegance and historic charm, Jason’s staging vision brought new life to this Central Park-facing gem.

Discover how he honored its neo-classical details while making it irresistible to today’s buyers. Read the full feature on Homes & Garden and take the exclusive tour of this one-of-a-kind residence.

The One Piece of Furniture a Home Stager Will Never Thrift—And Why It Matters

When it comes to staging a home, thrifted finds can add character and charm— but there’s one staple stagers won’t gamble on.

According to home stager Molly Marino of Home by Molly Marino, dining tables are a no-go when sourcing secondhand. With their large size and central placement in a room, dining tables demand a flawless surface—something that’s hard to guarantee when thrifting. Scratches, dents, and years of wear can make refinishing more trouble than it’s worth.

Instead, stagers like Molly opt for thrifted artwork, lamps, and vintage decor to bring personality into a space without compromising on quality.

Thinking about staging your home for sale? Find out what to thrift, what to skip, and why presentation matters in this Apartment Therapy feature.  Click Here to read the article. 

We're thrilled to introduce an exclusive new benefit for RESA® members: access to a suite of four professional, attorney-drafted contracts, designed specifically for the home staging industry. Valued at $2000, these contracts are tailored to protect and elevate your business, ensuring you are legally safeguarded while you focus on creating beautiful spaces. This benefit not only enhances your professional resources but also significantly exceeds the value of your RESA® membership, reaffirming our commitment to advancing industry professionalism and excellence. Access these vital tools today and fortify the foundation of your staging success.

RESACON 2024 Encore Series Available Now

Mitch Bage & Luis Santiago - Elevate Your Staging Business: Mastering Short-Term/Mid-Term Rental Outfitting Services

Jason Saft - Building Your Client Pipeline

Tori Toth - Optimize, Transform, Thrive: Your Staging Business Workflow A.I. Advantage

Amy Keeley & Kristen Brown - Boutique Brilliance: Mastering the Art and Business of a Boutique Staging Company

Natalie & Shane Lorenz - The Race to the Bottom - The State of the Staging Industry in the Current Market

Audra Slinkey - Design Streamlined - How to Easily Add Design Services to Scale Your Staging Business

Alisa Sparks - How I 20x'd My Business: Strategies for Exponential Growth

Natalie Lorenz - Mastering Remote Management: Navigating a 7-Figure Staging Business from Anywhere

LuAnn Nigara - Blueprint for Success: The Ten Non-Negotiables of Top Industry CEOs

Mike Peterson - Introduction to Science in Design

Michelle Minch - Wholesale, Retail and Everything In Between: How to Supercharge Your Inventory Buying

Shauna Lynn Simon - How to be Unstoppable in Any Market without Stress and Overwhelm

Debbie Boggs - Pricing Strategies for a Thriving and Sustainable Staging Business

 RESA® Shorts Showcase for Stagers: