Submissions are open for the 2025 Home Staging Industry Awards! New categories include international awards for stylists worldwide
Click Here to Submit

The Real Estate Staging Association

Credibility.

Leadership.

Professional Development.

RESA® is a 501 (c) (6) tax-exempt organization, the trade association for professional home stagers. RESA® is the portal to the staging industry and is the source of education and business tools focusing on the needs of stagers. RESA® welcomes all stagers.

Join Your Trade Association

The Consumer's Guide To Real Estate Staging

Brought to you by RESA®

The RESA® Consumer's Guide is a forty-two page PDF that was created by the Real Estate Staging Association to help home stagers educate clients about home staging.

This can be downloaded and shared online as a downloadable document or printed.

Download the Free Guide

Get Social With The Staging Community

Join The Stage It Forward Facebook Group

The Stage It Forward group is an opportunity to connect and help one another create positive change. The Stage It Forward program is brought to you by RESA®, committed to advancing professionalism and excellence in the home staging industry.

Join The Online Community

unlock exclusive benefits for stagers with RESA

Submit your best staging projects in the 2025 home staging industry awards through April 22nd!

For Stagers in the USA

Bring forth your creativity and vision by entering RESA®’s dedicated U.S. categories:

For Canadian Stagers

Elevate the market appeal of homes across Canada by entering into RESA®’s exclusive categories:

For International Stagers

Step into the spotlight with award categories open to stagers outside of the USA & Canada:

SUBMIT YOUR ENTRIES HERE

FEBRUARY 12th, 2025 @ 1 PM PST

Unlocking Profitability: Accounting Basics for Home Stagers
Presented by Diane Gilson

Are you struggling to make your staging business as profitable as it could be?

Many home stagers face financial roadblocks simply because they lack an understanding of key accounting principles. This engaging training session is designed specifically for professionals in the home staging industry who want to take control of their finances, understand job costing, and confidently apply markups to improve their bottom line.

In this workshop, we’ll cover the foundational concepts of accounting to help you understand the "big picture" of your business finances and set the stage for future financial success.

Diane will cover:

Profit & Loss Chart of Accounts: Learn how to track income, costs of delivering jobs, company expenses, and "other income and costs" to identify your true net income.
Balance Sheet Basics: Understand the three O’s: what you own (assets), what you owe (liabilities), and what’s left over (owner’s equity).
How Accounts Work: Discover how accounts act as "buckets" to organize your transactions and how they connect to your Balance Sheet and Profit & Loss statement.
Cash vs. Accrual Accounting: Explore the pros and cons of each accounting method and identify which is best for your business.
Markup and Margin: Hands-on exercises to help you master the difference between markup and margin and their impact on your gross profit.

About Diane:
Diane Gilson, founder of Info Plus(+) Accounting, is a seasoned financial expert with decades of experience helping small business owners achieve clarity and control over their finances. Known for her approachable teaching style, Diane specializes in empowering entrepreneurs with actionable strategies to boost profitability, streamline budgets, and confidently manage their numbers.

REGISTER HERE!

**RESA® MEMBERS MUST BE LOGGED INTO REGISTER FOR THE MEMBER PRICING

Registration includes access to the replay. Not a member yet? Join Here!

Upcoming Events in The Home Staging Industry

Scroll to view events hosted by RESA® (the Real Estate Staging Association), RESA® Partners, and RESA® Chapters taking place in the next 60 days.

Subscribe for RESA Updates

For Email Marketing you can trust.

If you’re a home stager seeking a supportive community and actionable strategies, RESACON 2025 is the premier event you won’t want to miss.

July 24-27th, 2025

Secure your spot and be part of the most anticipated home staging event of the year!

Get your ticket today Submit to speak at RESACON 2025

Choose the All-Access Pass (Starting at $999) for the ultimate experience:
>>> Access to all educational breakout sessions
>>> Kick-Off Event on July 24th
>>> Breakfast + lunch for two days, one plated dinner
>>> Convention specials from exhibitors
>>> Reserved seats on the chartered bus to tour at Las Vegas Market on July 27th
>>> On-demand pass for virtual sessions after the event
>>> Two professional headshots on July 24th
>>> Two drink tickets for the Kick-Off Night or Awards Dinner
>>> 50% off one bonus session of your choice (July 24th)
>>> Entry into a raffle for a ticket to RESACON 2026
>>> RESACON T-shirt if you register by May 14th, 2025

Payment Plan Available for RESA® Members!

With our flexible payment plan, members can spread the cost into monthly or bi-weekly installments. Sign up in the month of December for $144 due the day of sign up, then $142.50 a month, with the full amount due by May 15, 2025.

General Admission (Starting at $749 for RESA® Members)
>>> Educational breakout sessions
>>> Entry to the Kick-Off Event
>>> Breakfast + lunch for 2 days, 1 plated dinner
>>> Convention specials from exhibitors
>>>Access to the RBG Tour on July 27th

Don’t wait! Ticket prices will go up after May 14th, 2025. Reserve your spot today, and make sure you’re part of the staging event of the year!

Inquire about the RESACON Payment Plan

ASK THE EXPERTS
Sharing insights and guiding stagers of every level on the path to success!

Shell Brodnax and industry experts delve into the intricacies of home staging, real estate, sharing invaluable insights, strategies, and experiences. From seasoned real estate professionals to new home stagers, this webinar is open to all to attend live and submit questions.

Whether you're looking to refine your skills, stay updated on industry trends, just getting started, or simply seek inspiration, this webinar promises to be an enriching experience for all home staging enthusiasts.

Register now and be part of a dynamic conversation that could elevate your home staging career to new heights!

Ask The Experts webinars are open for stagers of all levels & designations to attend live and submit questions - Replays will be made available to RESA® members.

MARCH 6th, 2025 @ 1 PM PST

KISHAH LANGHAM,
RESA® Texas State President
& FOUNDER OF TEXAS STAGERS

APRIL 3RD, 2025 @ 1 PM PST

Marianne Cherico
THE HOME STAGER'S COACH

PROFESSIONAL DEVELOPMENT WEBINARS
enlightening webinarS designed to take your home staging projects to the next level!

Expand your expertise with RESA® Professional Development Webinars, a must-have resource for ongoing education in the home staging industry.

Presented by top industry experts, these monthly webinars cover a wide range of topics to help you grow your skills and business. Live sessions take place on the second-to-last Thursday of each month, with replays available exclusively to RESA® members.

Stay informed, stay inspired, and stay ahead with this invaluable member benefit!

Beginning January 2025, RESA® Professional Development Webinars are free for RESA® Members and $59 for non members to attend live and access the replay. Registration required. Not a member yet? Join Here!

FEBRUARY 20th, 2025 @ 1 PM PST

Elevate Your Home Staging Business: Mastering Lookbooks,
Marketing Budgets, and PR Partnerships
Presented by Red Barrinuevo

Take your home staging business to the next level with this comprehensive webinar designed for stagers and interior stylists who want to sharpen their marketing tools, manage budgets effectively, and build impactful PR partnerships. Learn how to create stunning lookbooks that showcase your work, allocate your marketing dollars wisely, and collaborate with PR firms to elevate your brand visibility and attract new clients.

Join Red Barrinuevo, Principal Designer at Redesign4More, award-winning property stylist, and current Treasurer for the RESA® National Board of Directors, for a session that will help stagers and interior stylists elevate their businesses. With accolades like Top Home Stager for Canada and recognition as one of the 100 Most Influential People in Real Estate Staging, Red’s expertise spans luxury homes across Toronto and beyond.

Attendees will learn:

Develop a Professional Lookbook: Learn the essential elements of a compelling lookbook, including photography, layout design, and presentation tips for both digital and print formats.
Craft and Optimize a Marketing Budget: Understand how to set a realistic marketing budget, allocate funds across channels, and track ROI to ensure your investments are driving results.
Navigate PR Firm Partnerships: Gain insights into selecting the right PR firm, setting goals, and building a media kit to enhance your brand and reach.
Integrate Lookbooks into Marketing and PR: Discover strategies for using lookbooks to attract media attention, showcase your expertise, and create cohesive PR campaigns.
Measure Marketing and PR Success: Identify key performance indicators (KPIs) for PR efforts, understand billing models, and learn how to leverage media coverage to boost your business.

REGISTER HERE!

**RESA® MEMBERS MUST BE LOGGED INTO REGISTER FOR FREE
As of January 2025, Professional Development Webinars are free for RESA® members to attend live and $59 for non-members. Registration includes access to the replay. Not a member yet? Join Here!

Join The RESA® Buying Group Risk Free!

RESA® Members the RBG is INCLUDED in your RESA® membership. For the stager whose business model is buying inventory wholesale, the RESA Buying Group prices will increase your bottom line. The RESA® Buying Group uses the collective purchasing power of our members to negotiate lower prices and special offers than members receive on their own.

Join the RESA Buying Group

RESASure insurance for home stagers by RESA partners

The RESASURE Program

VillaNOVA Insurance Partners are a full-service insurance brokerage and consulting firm who truly works for their clients. They bring years of experience, new ideas, service and most importantly they bring the flexibility that larger firms cannot provide. RESASURE gives you that support at your fingertips via their Claims Assist Hotline, or access to Attorney Joe Denneler and his team!

Learn About Coverage

RESA feature friday blog post application

We Want To Feature RESA® Home Stagers

Feature Friday is a weekly blog series where we highlight RESA® members and their home staging businesses.

Use the button below to fill out the contact info and interview questions!

Apply Here

RESA home staging companies in the news

Shirin Sarikhani RESA seattle staged to sell in realtor.com

The 'Normal House' trend may be taking over TikTok, but when it comes to selling real estate, polished and professionally staged homes still reign supreme.

RESA® Member Shirin Sarikhani, CEO and founder of Seattle Staged to Sell and Design, recently staged a home that received 18 offers, proving that buyers are still drawn to thoughtfully presented spaces.

In this Realtor.com feature, Shirin shares why staging remains a game-changer in today’s market and how highlighting a home’s best features leads to faster sales and higher offers.

Read the full article and discover why presentation still matters in real estate here.

RESA member Jason Saft featured in Homes and Garden Online with quote

Step inside a piece of history—Jason Saft, RESA® award-winning stager and founder of Staged to Sell Home, transformed a legendary Manhattan apartment once owned by royalty, helping it sell for $2 million over asking price. With a masterful blend of modern elegance and historic charm, Jason’s staging vision brought new life to this Central Park-facing gem.

Discover how he honored its neo-classical details while making it irresistible to today’s buyers. Read the full feature on Homes & Garden and take the exclusive tour of this one-of-a-kind residence.

The One Piece of Furniture a Home Stager Will Never Thrift—And Why It Matters

When it comes to staging a home, thrifted finds can add character and charm— but there’s one staple stagers won’t gamble on.

According to home stager Molly Marino of Home by Molly Marino, dining tables are a no-go when sourcing secondhand. With their large size and central placement in a room, dining tables demand a flawless surface—something that’s hard to guarantee when thrifting. Scratches, dents, and years of wear can make refinishing more trouble than it’s worth.

Instead, stagers like Molly opt for thrifted artwork, lamps, and vintage decor to bring personality into a space without compromising on quality.

Thinking about staging your home for sale? Find out what to thrift, what to skip, and why presentation matters in this Apartment Therapy feature. Click Here to read the article.

We're thrilled to introduce an exclusive new benefit for RESA® members: access to a suite of four professional, attorney-drafted contracts, designed specifically for the home staging industry. Valued at $2000, these contracts are tailored to protect and elevate your business, ensuring you are legally safeguarded while you focus on creating beautiful spaces. This benefit not only enhances your professional resources but also significantly exceeds the value of your RESA® membership, reaffirming our commitment to advancing industry professionalism and excellence. Access these vital tools today and fortify the foundation of your staging success.

Join RESA® for $190 USD

RESA® State of the Home Staging Industry Report 2023 presented by Real Estate Staging Association

Exclusive RESA® Member Offer:

As a member of the Real Estate Staging Association®, we're delighted to offer you this package at a special price of $75. It's our way of adding value to your RESA® membership experience. Just log in to the RESA® Members Only section of the website to access the discount code.

For Non-Members:

Open to all for $129, this report plus Canva template combo is an essential tool for anyone looking to learn more about the staging industry.

Get Your Report Today

Your Report Sneak Peek:

Demographics: Explore demographic data which shaped this report.
Services Insight: Get the lowdown on occupied staging, vacant staging, consultation services. short-term rental staging, and cutting-edge virtual services.
Inventory Management: Learn how stagers manage and invest in their inventory.
Financial + Operational Metrics: Access financial details for savvy business planning.
HR + Payroll Insights: Discover employment trends and payroll benchmarks.

RESACON 2024 Encore Series Available Now

Mitch Bage & Luis Santiago - Elevate Your Staging Business: Mastering Short-Term/Mid-Term Rental Outfitting Services

Jason Saft - Building Your Client Pipeline

Tori Toth - Optimize, Transform, Thrive: Your Staging Business Workflow A.I. Advantage

Amy Keeley & Kristen Brown - Boutique Brilliance: Mastering the Art and Business of a Boutique Staging Company

Natalie & Shane Lorenz - The Race to the Bottom - The State of the Staging Industry in the Current Market

Audra Slinkey - Design Streamlined - How to Easily Add Design Services to Scale Your Staging Business

Alisa Sparks - How I 20x'd My Business: Strategies for Exponential Growth

Natalie Lorenz - Mastering Remote Management: Navigating a 7-Figure Staging Business from Anywhere

LuAnn Nigara - Blueprint for Success: The Ten Non-Negotiables of Top Industry CEOs

Mike Peterson - Introduction to Science in Design

Michelle Minch - Wholesale, Retail and Everything In Between: How to Supercharge Your Inventory Buying

Shauna Lynn Simon - How to be Unstoppable in Any Market without Stress and Overwhelm

Debbie Boggs - Pricing Strategies for a Thriving and Sustainable Staging Business

CLICK HERE TO SHOP THE RESACON 2024 SESSIONS

RESA® Shorts Showcase for Stagers:

https://www.realestatestagingassociation.com/content.aspx?page_id=22&club_id=304550&module_id=164548

the 2024 RESA® Staging Statistics ARE HERE!

These comprehensive statistics offer valuable information to help you stay informed and make data-driven decisions for your home staging business. Additionally, RESA® members now have access to an exclusive tool for tracking their own staging stats, courtesy of Staging Studio. Join us in contributing to the industry's growth and success by utilizing these resources today!

Get the Staging Stats Collector for RESA® Members Here