RESA was built for every home stager at every stage of their business in 2007 frenchcalifornia award

This is your sneak peek of RESACON’s Closing “Ask the Experts” session—the first time we’ve ever recorded it for those who couldn’t be in the room at RESACON.

Premieres Friday, August 15, 2025 at 9:00 AM Pacific (PT) on Youtube

Join moderator Felicia Pulley (RESA®) with panelists Cheryl Eisen (Interior Marketing Group), Jason Saft (Staged to Sell Home), Jess Harrington (Finessed Staging), Kishah Langham (Texas Stagers), Margaret Schaffer (REH Interiors), and Grant Findlay-Shirras (DEKORA Home Staging) for an unscripted, audience-driven Q&A on what’s working now in home staging

In the full video (premiering at the time above), you’ll hear candid insights on:

• Staging vs. design—how the goals and workflows differ
• Resetting client expectations (and common myths)
• When selling furnishings makes sense
• What “luxury” looks like as a service standard
• Trust, team culture, and smart referrals

Who it’s for: real estate agents, professional stagers, and interior designers who want practical, real-world tactics.

Set a reminder and be there for the live chat. After it premieres, drop your questions and takeaways in the comments so others can jump to the good parts.

See What Staging Is Really Worth

RESA® compiles verified, real-market data each quarter so you can show—not just tell—the impact of professional staging. Grab Q2 2025, Q1 2025, and the 2025 Award Finalists stats for benchmarks on investment levels, time to offer, and sold-over-list performance.

Download the newest RESA® market insights to see what’s possible when staging is done before your listing hits the market.

You asked — and we listened.

After hearing your feedback (especially after the launch of the The Stagers Marketing Deck by RESA®), the RESA® team got to work.

You told us you needed real-world pricing support — something tangible you could use right away to strengthen your business.

Today, we’re thrilled to officially launch the new RESA® Staging Pricing Calculator, built exclusively for active RESA® members.

This tool was created by RESA®, for stagers like you by combining real stager feedback, RESACON insights, and our professional experience serving stagers like you for the last 18 years.

Claim Your RESA® Home Staging Pricing Estimator & Calculator

The Real Estate Staging Association

Credibility.

Leadership.

Professional Development.

RESA® is a 501 (c) (6) tax-exempt organization, the trade association for professional home stagers. RESA® is the portal to the staging industry and is the source of education and business tools focusing on the needs of stagers. RESA® welcomes all stagers.

Join Your Trade Association

The Consumer's Guide To Real Estate Staging

Brought to you by RESA®

The RESA® Consumer's Guide is a forty-two page PDF that was created by the Real Estate Staging Association to help home stagers educate clients about home staging.

This can be downloaded and shared online as a downloadable document or printed.

Download the Free Guide

Get Social With The Staging Community

Join The Stage It Forward Facebook Group

The Stage It Forward group is an opportunity to connect and help one another create positive change. The Stage It Forward program is brought to you by RESA®, committed to advancing professionalism and excellence in the home staging industry.

Join The Online Community

RESA Accredited Staging Business Program Launching

LAUNCHING THE RESA® ACCREDITED STAGING BUSINESS PROGRAM™: ELEVATE YOUR HOME STAGING BUSINESS

The Real Estate Staging Association® (RESA®) is proud to introduce the RESA® Accredited Staging Business Program™, a first-of-its-kind initiative for professional home stagers. This program sets the standard for ethical, professional, and legally compliant home staging businesses.

By becoming a RESA® Accredited Staging Business™, you’ll join an elite group of staging companies committed to excellence, helping you stand out in a competitive market and safeguard your business for long-term success.

WHY CHOOSE RESA® ACCREDITATION FOR YOUR HOME STAGING BUSINESS?

1. Showcase Your Professionalism
RESA® Accreditation establishes your business as a trusted leader in the home staging industry, ensuring you meet the highest standards of quality, ethics, and accountability.

2. Protect Your Business from Legal and Financial Risks
Accreditation requires compliance with essential legal and operational practices, including proper insurance, labor law adherence, and clear contracts, giving you peace of mind while you grow.

3. Boost Your Operational Excellence
By meeting rigorous accreditation standards, you ensure your business runs efficiently, ethically, and professionally—setting the foundation for continued success.

4. Gain a Competitive Edge
Distinguish yourself as a RESA® Accredited Staging Business™ to stand out from unaccredited competitors in a growing and competitive home staging market.

5. Exclusive Membership Savings for Your Team
Add your W2 employees as RESA® members under your company for only $99 each—saving $91 off individual membership rates.

Learn More About The RESA Accredited Staging Business Application Process

unlock exclusive benefits for stagers with RESA

Upcoming Events in The Home Staging Industry

Scroll to view events hosted by RESA® (the Real Estate Staging Association), RESA® Partners, and RESA® Chapters taking place in the next 60 days.

Subscribe for RESA Updates

For Email Marketing you can trust.

Struggling to confidently sell your staging services? Learn how to shift your mindset, handle objections, and position yourself as a trusted expert in this empowering session with LuAnn Nigara.

LuAnn will share her proven strategies to help stagers overcome fear, communicate their value, and close more deals—without feeling pushy or second-guessing their pricing.

Active members$59.00
Any Non-Member$79.00

*If you purchased the All Access ticket or attended in-person all the way from Canada, NZ or AUS you get access to these sessions with your ticket. We will be pre-registering you for all sessions, you do not need to register separately.

REGISTER FOR LUANN'S ENCORE HERE

+ MORE TO COME IN AUGUST AND SEPTEMBER - REGISTER TO SAVE YOUR SPOT!

Aug 15 | 10:30 AM PST: Scaling Smart: The Financial Playbook for Profitability & Sustainable Long-Term Growth with Grant Findlay-Shirras

Aug 19 | 10:30 AM PST: Smart Scaling: Where to Spend and Save When Scaling a Home Staging Business with Alisa Sparks

Aug 22 | 10:30 AM PST: Streamline & Automate Your Staging Business to Reclaim Your Time with Joke Durojaiye

Aug 26 | 10:30 AM PST: The Stager’s Email Playbook: Lead Magnets & Campaigns That Keep Clients Coming Back with Stephanie Breckbill

Aug 27 | 12:00 PM PST: Maximizing Every Staging Project: How to Offer Upsells That Clients Actually Want with Michelle Lynne

Aug 29 | 10:30 AM PST: Beyond the Numbers: How I Built a $1.2M Staging Business & What I’d Do Differently with Jess Harrington

Sep 2 | 10:30 AM PST: Talk Your Way to Profit: How to Build a Thriving Staging Business with Consultations with Bobbie McGrath

Sep 3 | 12:00 PM PST: The Efficient Stager: How I Run a 7-Figure Staging Business with One Truck & a Small Team with Mandy Shields

Sep 5 | 12:00 PM PST: Smart Staging: The Tech Tools That Will Save You Time & Money with Adrienne Lord

Sep 9 | 10:30 AM PST: The Confident Consultation Advantage: Secrets to Converting Every Meeting (Without Being Pushy) with Shauna Lynn Simon

Sep 12 | 12:00 PM PST: The Stager’s Inventory Playbook: Smart Selection, Management & Brand Differentiation with Mitch Bage & Luis Santiago

Sep 16 | 10:30 AM PST: How to Grow Your Staging Business Without Losing Profit with Ellen Mann

Sep 17 | 10:30 AM PST: Smart Hiring & Team Leadership: Building a Strong, Scalable Staging Business with Andress Eichstadt

Sep 19 | 3:00 PM PST: From Design to Staging: Room-by-Room Recipes for Success with Cathy Hobbs

Sep 30 | 3:00 PM PST: The Collaboration Playbook: Partnering with Agents & Vendors to Scale Your Staging Business with Krisztina Bell

Pre-Recorded | Release TBD: The Future of Staging – What Today’s Buyers Want & How Stagers Can Adapt with Jason Saft

PROFESSIONAL DEVELOPMENT WEBINARS
enlightening webinarS designed to take your home staging projects to the next level!

Expand your expertise with RESA® Professional Development Webinars, a must-have resource for ongoing education in the home staging industry.

Presented by top industry experts, these monthly webinars cover a wide range of topics to help you grow your skills and business. Live sessions take place on the second-to-last Thursday of each month, with replays available exclusively to RESA® members.

Stay informed, stay inspired, and stay ahead with this invaluable member benefit!

Beginning January 2025, RESA® Professional Development Webinars are free for RESA® Members and $59 for non members to attend live and access the replay. Registration required. Not a member yet? Join Here!

AUGUST 21, 2025 @ 1 PM PST

Design Process Deep Dive: What Happens After the Consultation?
Presented by Angie Morse

Join our RESA® Professional Development Webinar, led by award-winning designer and educator Angie Morse, for an in-depth look at what truly happens after the staging consultation.

In this detailed and practical session, Angie walks you through the complete design process — from client discovery to the final delivery. Whether you’re new to design or looking to improve your systems, you’ll learn how to guide clients seamlessly through every phase with clarity and professionalism.

Drawing from her extensive career in staging and interior design, and her leadership as Executive Director of the Heritage School of Interior Design, Angie offers a proven framework to strengthen your services and streamline your workflow.

In this session, you’ll explore the 5 essential elements of the design process:

Discovery: Learn how to assess the space, define project scope, and establish clear goals with clients.
Design: Build strong design concepts and identify the key components to bring your vision to life.
Development: Get approval, source products, and manage communication like a pro.
Documentation: Understand construction drawings, procurement forms, and scheduling tools that save time and reduce mistakes.
Delivery: From contract administration to installation, discover how to confidently complete the project.

This session is perfect for:

Stagers who are new to offering design services
Experienced stagers ready to refine their process and deliver even more value to clients

About the Speaker:
Angie Morse is the Executive Director of Heritage School of Interior Design and a celebrated design professional with multiple national awards in staging, color usage, and seasonal décor. As a past RESA® Chapter board member, she’s deeply committed to mentoring the next generation of designers and stagers. Angie’s work has been featured in major publications including The Wall Street Journal, and her industry leadership continues to shape the staging community.

**RESA® MEMBERS MUST BE LOGGED IN TO REGISTER FOR FREE
As of Jan 2025, Professional Development Webinars are free for RESA® members to attend live and $59 for non-members. All registrations include access to the replay. Not a member yet? Join Here!

Join The RESA® Buying Group Risk Free!

RESA® Members the RBG is INCLUDED in your RESA® membership. For the stager whose business model is buying inventory wholesale, the RESA Buying Group prices will increase your bottom line. The RESA® Buying Group uses the collective purchasing power of our members to negotiate lower prices and special offers than members receive on their own.

Join the RESA Buying Group

RESASure insurance for home stagers by RESA partners

The RESASURE Program

VillaNOVA Insurance Partners are a full-service insurance brokerage and consulting firm who truly works for their clients. They bring years of experience, new ideas, service and most importantly they bring the flexibility that larger firms cannot provide. RESASURE gives you that support at your fingertips via their Claims Assist Hotline, or access to Attorney Joe Denneler and his team!

Learn About Coverage

RESA feature friday blog post application

We Want To Feature RESA® Home Stagers

Feature Friday is a weekly blog series where we highlight RESA® members and their home staging businesses.

Use the button below to fill out the contact info and interview questions!

Apply Here

Now Live: The RESA® Jobs Board

Looking to hire within your staging business — or searching for your next opportunity?

The RESA® Jobs Board is now open.

Created in direct response to one of the most common questions we receive — “Where can I find a job in staging?” — this brand-new feature was built for stagers, by the only trade association dedicated to the home staging industry.

Whether you're hiring a lead stager, warehouse assistant, admin support, or offering an internship, this is your place to connect with the right people.

Thousands of professionals visit the RESA® website every month, and this new platform is designed to become the central hub for staging careers across North America.

RESA® Members can post job listings at no cost.

Let’s build the future of our industry — one opportunity at a time.

Post a Job

Explore Job Opportunities in the Staging Industry

Now Live: RESA® x Titus Pay-at-Close Partnership

Offer your staging clients flexibility without sacrificing your payout.

✅ Get paid immediately
✅ $200 bonus for RESA® members
✅ Learn more by watching the replay of the live webinar!

Pay at Close Option for Staging Businesses

Watch The Webinar Replay Here

RESA home stager saves from AT HOME closure on racks for warehouse very affordable

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In one of Brooklyn’s most desirable neighborhoods, staging proved to be the difference between a good sale and a record-breaking one. With occupied staging by RESA® Sold Over List Price Club member Terry Mainord Design, this Prospect Park West co-op blended existing furniture with curated pieces to maximize light, space, and buyer appeal. Listed at $3,250,000, it sold in just 28 days for $3,400,000 — a $150,000 premium and an 11.9x return on investment for the sellers.

See the full case study on Home Staging Newswire

Even in a competitive market, professional staging can drive prices far beyond asking. This Prospect St property in West Linn, Oregon, staged top-to-bottom by RESA® Sold Over List Price Club member Home Staging Northwest, sold in just weeks for $730,000 — $40,000 over list price and an 11.9x ROI for the sellers in Q2. The warm, move-in-ready design drew buyers willing to pay 5.8% above asking.

Read the full case study on Home Staging Newswire

Now Streaming: Episode 6 of The Staging Insider with Cathy Hobbs

From Emmy-Winning Reporter to Staging Powerhouse

In this episode, Felicia sits down with industry icon Cathy Hobbs to talk about what it really takes to grow a thriving staging business—from goal-setting and sales to staying relevant and connected through seasons of growth.

Cathy shares the story behind her new book Home Design Recipes, the moment she knew it was time to bet on herself, and how RESACON has helped shape her 15+ year journey in the industry.

“Every year, I sit at a different table. I meet people I don’t know. And those conversations turn into the relationships that help me grow.”

This conversation is a must-listen for stagers at every stage of business.

Listen now and be inspired to take action!

Listen now on The Staging Insider™ podcast, available on Youtube, Apple Podcasts and Spotify.